SNOW HILL — Though state funding is drying up in many areas, the Worcester County Tourism Department will be receiving an additional $50,000 from Annapolis next year in advertising and marketing grant money.
“This is great news because it means our advertising is working,” Tourism Director Lisa Challenger said. “We have ramped up our advertising with the additional county funds, which also helps us become eligible for additional state funds. On those two fronts together it gave us a large grant amount.”
Challenger explained that the focus of department now is to get the word out about the area to as large a target audience as possible.
“We’re doing much more with online advertising with the Washingtonpost.com, Baltimoresun.com and e-mail marketing,” she said. “We’re in Pennsylvania, Maryland and DC with Comcast Video on Demand as well as local resort cable channels and direct email marketing.”